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There is a little something of a mystique which surrounds the burgeoning entrepreneur as they go about the early formation of their company. There is a sort of power which comes out of the creative process, and no group of people are as adept at capturing and harnessing that power than entrepreneurs are. After all, the people who start businesses are often going it mostly by themselves. But while it can be something of a lonely course to walk down, the lone wolf concept of the entrepreneur is almost never the case. Most people who start businesses have at least one other person by their side- a friend and advisor, if nothing else.
Your advisors are the people who give you hints and suggestions, both about what you can be doing and what you would be very wise to avoid doing. If Coke had been a little bit better advised back in the 1980s, they might have either avoided the New Coke debacle, or at least branded it as something completely different and kept it on the market, instead of eliciting an outcry from their loyal customers. While Coke was able to recover on account of its history, your business is just starting out. The first question you have to ask yourself is, what are you doing?
Your business is basically the pipeline between something that is in your mind, and getting the physically realized version of that something into the hands of the people who are going to absolutely love it. If that means producing it, that is perfectly fine. If that means that you have to market it, that is also a perfectly fine thing to do. No matter what your product or service might be, it is not just about creating it, but about finding the best way to get it into the loving hands of the people who will use it.
