Clear labelling
If paid content is ever published, it will be labelled at the start of the page in plain language and its links will use appropriate relationship attributes.
Readers should retain control of their own account, device, and records. When a situation is urgent or affects other people, use the appropriate official or responsible channel rather than relying on a general guide alone.
Editorial separation
Sponsored material does not determine the site’s safety advice, source selection, or conclusion. No sponsored content is published at launch.
Readers should retain control of their own account, device, and records. When a situation is urgent or affects other people, use the appropriate official or responsible channel rather than relying on a general guide alone.
Reader-first standard
Commercial material must not imitate urgent safety guidance or conceal a paid relationship.
Readers should retain control of their own account, device, and records. When a situation is urgent or affects other people, use the appropriate official or responsible channel rather than relying on a general guide alone.
Useful next reading: Security Action Index, methodology, and contact the desk.